Moisturisers – most effective

So now we get to the biggie: Which moisturisers are the most effective?

Choosing a good moisturiser can get pretty confusing.  We have anti-ageing, rejuvenating, hydrating, firming, brightening…… and so much more.

We are bombarded with a plethora of moisturisers every day, but how do we find the right one for us? It really just is a matter of gathering the information and trialling them until we find out what suits us best.

It’s not a one-size-fits all situation! I’ve had people say “You have to try this – it’s AMAZING!” only to discover it’s not hydrating enough or makes my face sting or does nothing for my crow’s feet…

You know by now that I’m a great believer in peptides, so that eliminates a whole lot of products straight up.  Science provides us with both safe and beneficial ingredients, so no there’s no excuse for reaching for the cheap supermarket brands that are filled with nasty ingredients (and tested on animals).

So what you’re looking for are “active” ingredients, to deliver to your skin what it needs to maintain or promote collagen, giving you plump firm youthful skin, as I described on my Home page:

  • Peptides and tripeptides
  • Hyaluronic Acid
  • Alpha and Beta Hydroxy acids
  • Vitamin A (Retinol)
  • Vitamin C
  • Vitamin B
  • Botanicals

Vitamin A (Retinol) – Refines texture of the skin, assists in diminishing sun damage and pigmentation.

Vitamin B – assists in moisture loss and promotes healing.

Vitamin C – stimulates the production of collagen which results in firmer, plumper skin.

Hyaluronic Acid – holds moisture in the skin, ie. very hydrating.

AHA’s and BHA’s – Exfoliators that refine the skin, also working to reduce pigmentation.

Peptides and Tripeptides – contribute to skin condition, targeting cell renewal through the regeneration of collagen.

Bakuchiol – A plant-based retinol alternative, helps to reduce the look of facial wrinkles, better tolerated on the skin than retinol. It is a high-potency anti-oxidant.

Botanicals – Brown Algae, Sea Buckthorn, Beech Tree, Bisobolol (from the Chamomile flower), Malula seed oil.  Botanicals contain anti-oxidants and anti-inflammatories.

What you’re not looking for are:

  • Parabens
  • Mineral oil (a derivative of petroleum)
  • Phthalates
  • Fragrance
  • Sodium Lauryl Sulphate (SLS)
  • Lead
  • Formaldehyde
  • BHT

Please don’t buy into what you might read or see on TV about saving yourself some money because a “$20 off-the-shelf product” is just as good as any other more expensive product. Sure, there are some very costly products out there that don’t reach expectations, but if you do your research, or in this case I’m doing it for you, you will find a product or two that delivers. In my case, I work with a couple of brands and also my prescription Retin-A.

My morning and night routines are non-negotiable. It is worth having great routines with pure, safe and beneficial products to have healthy, glowing skin.


Sue Brown

Hello & Welcome

I'm Sue and I'm here to share tried and tested skin care, makeup and lifestyle products that I believe are the most effective through my own personal experience. I'll also share helpful hints and tips and other articles that may help you in your quest for beautiful skin, a healthy lifestyle and sustainable business.